“Work
hard
and
party
harder”,
is
the
clear
rooting
of
most
city
people
these
days.
Gone are the days when weekends used to mean watching boring old
movies and sleepover with friends, it's much more now, and the new
word called 'nightlife' has come into quick existence.
Have
you
ever
wondered
when
did
the
turning
point
come
in
the
industry
and
when
did
the
major
revolution
in
the
pub
and
bar
industry take
place?
Who
is
actually
responsible
for
a
string
of
lucrative
clubs
in
the
country,
which
makes
the
night
scene
interesting?
After
a
week
full
of
hard
work,
people
often
feel
entitled
to
a
day
out
in
the
club.
They
simply
want
to
unwind,
booze,
dance,
and
enjoy
with
friends
and
family
and
there
is
one
person
who
is
responsible
for
this
major
shift
in
the
lifestyle
of
people.
The
constant
beating
trance
to
the
breathtaking
ambiance
of
the
new
clubs,
it’s
something
so
drastically
different
from
the
past
that
people
are
literally
planning
each
working
day,
where
they
will
go
this
weekend
and
what
shall
they
wear.
Mark Birnbaum,
together
with
his
partners
Eugene
Remm
and Michael Hirtenstein has
paved
a
way
for
an
ultra-modern
nightlife
for
the
people
in
the
country.
They
jointly
own
a
company
called
EMM
Group
and
it
is
one
of
the
major
firms
in
the
nation
that
has
a
string
of
the
most
gorgeous
and
most
happening
clubs
and
restaurants
in
the
vicinity.
He
is
one
of
those
few
people
that
have
defined
partying,
in
true
sense
of
the
word.
They
have
given
a
whole
new
meaning
to
'night
outs'.
It's
not
simply
about
grabbing
a
beer
and
dancing
with
girls
at
night
clubs,
it’s
got
a
whole
new
meaning.
There
are
so
many
exhilarating
clubs
these
days
that
have
different
things
like
fine
dining,
dance
floor
and
serve
you
the
best
liquor
in
the
world.
There
are
so
many
celebrities
that
come
to
these
high
profile
clubs
from all across
the
nation
and
people
also
have
a
chance
to
literally
party
with
them.
Mark
Birnbaum
is
a
person
who
has
actually
made
nightlife
safe
for
women.
They
don't
need
to
worry
about
going
for
solo
night
outs
anymore.
This
is
a
change
of
era
and
has
been
marked
by
the
broad-mindedness
and
healthy
thinking
and
a culture
that
have
been
brought
about
in
the
society
with
the
help
of
able
people
like
Mr.
Birnbaum.
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